【英文】麦肯锡报告：2021全球时尚业态报告（128页）

The past year will go down in history as one  of the most challenging for the fashion industry  on record, marked by declining sales, shifting  customer behaviour and disrupted supply chains.  On top of a humanitarian crisis afecting the lives  of billions of people, Covid-19 is the catalyst for  a deepening economic crisis. Like many other  sectors, the fashion industry fnds itself in the midst  of unprecedented adversity, with revenues and  margins under pressure. Yet the shifting landscape  is also creating pockets of momentum and, despite  the ongoing, widespread impact of the pandemic,  some fashion companies are developing new ways  to compete.  

The pandemic has compounded the demand  for all things digital, which in turn has enabled  innovation, efciency and new ways for businesses  to scale up. The shift is permanent, and will  continue to create opportunities to build slicker,  smarter operating models and diferentiated  customer propositions that are more personalised to each customer. Equally, the crisis has  emphasised the need to move to more sustainable  and responsible ways of working in all areas of  the value chain. As the number of fashion players  responding to this need continues to grow, it will  prove to be a long-term boon to companies, workers,  customers and the planet.