This section updates three of the eight indicators we used to measure the &...
2021-02-04 2 ENGLISH REPORTS
Marriott, has dropped out of the ranking this year, after losing more than half of its brand value. While hotels check out, online booking platforms are crashing too. Booking.com has recorded a 19% brand value loss to US$8.3 billion, simultaneously dropping 43 positions in the ranking from 177th to 220th.
Airbnb is another dropout this year, after two-thirds of its brand value eroded. Restaurants left hungry for growth Another hospitality sector, the world’s largest fast food and cafe chains have borne the brunt of global lockdown initiatives, with closures destroying sales and social distancing measures changing the way in which customers dine for the foreseeable future. Global leaders in the sector, Starbucks (down 6% to US$38.4 billion), McDonald’s (down 10% to US$33.8 billion), and KFC (down 12% to US$15.1 billion), have all recorded brand value losses.
With consumer habits being forced to change towards delivery and collection, brands that are already set up to accommodate this under their operations have managed to shelter themselves somewhat from the damage of the pandemic. Domino’s Pizza for example, which operates purely on takeaway and collection, has recorded a healthy 7% brand value increase to US$6.1 billion. Mixed fortunes of financial services Globally, there has been a significant decline in brand value within the financial services sector.
标签： ENGLISH REPORTS