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【英文】2021年全球品牌500强(61页)

英文研究报告 2021年02月08日 07:10 1 管理员

Marriott, has dropped out of the ranking this year,  after losing more than half of its brand value.  While hotels check out, online booking platforms are  crashing too. Booking.com has recorded a 19% brand  value loss to US$8.3 billion, simultaneously dropping 43  positions in the ranking from 177th to 220th. 

Airbnb is another  dropout this year, after two-thirds of its brand value eroded. Restaurants left hungry for growth  Another hospitality sector, the world’s largest fast  food and cafe chains have borne the brunt of global  lockdown initiatives, with closures destroying sales  and social distancing measures changing the way in  which customers dine for the foreseeable future. Global  leaders in the sector, Starbucks (down 6% to US$38.4  billion), McDonald’s (down 10% to US$33.8 billion),  and KFC (down 12% to US$15.1 billion), have all  recorded brand value losses. 

With consumer habits being forced to change towards  delivery and collection, brands that are already set  up to accommodate this under their operations have  managed to shelter themselves somewhat from  the damage of the pandemic. Domino’s Pizza for  example, which operates purely on takeaway and  collection, has recorded a healthy 7% brand value  increase to US$6.1 billion.  Mixed fortunes of financial services Globally, there has been a significant decline in brand  value within the financial services sector. 

【英文】2021年全球品牌500强(61页)

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