【英文】益普索报告：香港新常态冠状病毒疾病研究：新冠疫情影响（27页）

英文研究报告 2022年04月15日 08:06 管理员

The Hong Kong New Normal Tracking Study measures changes in consumer sentiment and behavior in response to the COVID- 19 pandemic. The Study is in field monthly since April 2020, and quarterly since June 2021. Additional markets/ questions are available on demand.Most people are planning their daily routines around COVID, more than one-third making substantial changes to their daily routines: Hong Kong residents are moving online and replacing social interaction with online entertainment. Implication – This is an opportunity to engage with consumers with relevant and meaningful digital content, where the brand plays a role in supporting them through these difficult times.

COVID has had a sustained impact on people’s income, with more than two-thirds reporting drops of up to 20% in their incomes in 2021 and expecting similar declines this year. These reductions in income are pushing Hong Kong residents to make difficult financial decisions and be more careful with their money. Implication – This is the time when brands need to be empathetic and demonstrate value-for-money in their offerings. Hong Kong residents remain weary, the majority expecting the virus outbreak to continue beyond 2022, therefor far delaying an economic recovery. Consequently, the sense of calm that prevailed in the past is now being replaced by more negative emotions and people expect businesses to play their part in containing the spread of the virus. Implication – This is an opportunity for brands to show empathy, particularly since Hong Kong residents also expect businesses to play their part in the fight against the virus.