【英文】2024年全球音乐报告：行业现状（29页）

英文研究报告 2024年05月15日 07:28 管理员

The record executives who have contributed to this report, based all over the world and performing a diverse range of roles, share two common traits: a passion for music and a dedication to helping artists fnd creative and commercial success. This partnership is at the heart of the continued growth of music markets worldwide. Record companies are investing US$7.1 billion annually in A&R and marketing alone, powering artists and their careers and connecting fans and music communities from all over the world. At the centre of today’s record company is a powerful drive for innovation. This takes many forms: from reshaping the artist-label collaboration, to exploring and embracing new technologies and platforms, to driving career opportunities for artists who fall outside the traditional recorded music pathways. It is leading to exciting and diverse projects and incredible experiences for fans. However, even as the music ecosystem grows, develops and rewards those who create music, it still faces a range of threats, including the evolving issue of digital piracy and the damaging practice of streaming fraud. While artifcial intelligence (AI) has already been widely embraced across the music industry, the emergence of generative AI presents a new, rapidly developing challenge. Many generative AI developers take music without authorisation or compensation and build consumer facing products that compete directly with artists’ work. To tackle these issues and ensure the ecosystem is sustainable for the long-term, record companies require efective tools and the support of authorities and the wider music sector. Music, time and again, has proved its enduring power to engage, enthral and connect us. As record companies work in partnership with artists to innovate, drive creativity and support and champion music the world over, we look forward to helping to shape its next chapter and the incredibly exciting possibilities ahead.