【英文】凯度&谷歌报告：凯度BrandZ中国全球化品牌2023（93页）

英文研究报告 2023年06月29日 13:33 管理员

Consumers feel insecure pervasively worldwide but they are resilient and taking more responsibilities.Global consumers are rethinking their shopping choices and expanding their consideration set.As a result, Chinese brands have more opportunities to get into consumers’ consideration set.Many Chinese global brand builders now fnd themselves having a promising addressable consumer base.But actually consumers are torn between guarding their wealth and optimizing their life amidst global uncertainty.While discounting is a powerful tool in infuencing consumer decisions about both products and retailers, it’s not everything.Focusing on price only will make a brand less competitive to win over new consumers.