【英文】凯度&谷歌报告：凯度BrandZ中国全球化品牌2023（93页）

Consumers feel insecure pervasively worldwide  but they are resilient and taking more responsibilities.Global consumers are rethinking their shopping choices  and expanding their consideration set.As a result,  Chinese brands have  more opportunities to  get into consumers’  consideration set.Many Chinese global brand builders now fnd themselves having  a promising addressable consumer base.But actually consumers are torn between guarding their wealth  and optimizing their life amidst global uncertainty.While discounting is a powerful tool in infuencing consumer decisions about both products and retailers,  it’s not everything.Focusing on price only  will make a brand less  competitive to win  over new consumers.