【英文】追踪美国消费者在冠状病毒流行期间的行为报告（40页）

英文研究报告 2020年05月20日 06:43 管理员

F&B stock up continued as non-food stockpiling across health and home care showed signs of easing. • Consumers are purchasing more fresh foods to offset shelf stable pantry items. • Sales of beverage alcohol and tobacco are also now rising in large format channels. • While pantry stocking trips are driving the strongest growth, all trip types ― fill-in, special purpose and quick trips have increased substantially as shoppers work to get all of their needs met. • E-commerce sales continue strong growth, but lost share of total omnichannel in the past few weeks as shoppers relied on brick & mortar stores for panic stock-up.

Health and Home continue to benefit significantly across the store, as consumers take “self care” to new levels to protect themselves and their family. • Preventive healthcare products, like Immunity, are trending higher than symptomatic products, as consumers look first to prevent Illness. Cleaning Products and Hand Sanitizers / Soap also important to consumer self care practices. • Given the global nature of the COVID-19 pandemic, there is a blurring of lines between Self Care segments. This virus can affect anyone, and all consumers are reacting accordingly to protect their family. • Proactive Self Care Consumers began quickly reacting to “stockup” early when news reached the public in February. While Reactive Self Care Consumers, had no early shifts in buying behavior, waiting until the situation became a pandemic and are now treating more symptomatically. • For the most part, an influx of “new” buyers is driving growth across Self Care. This is an opportunity for manufacturers to win consumers long-term.