2023-10-18 19 英文报告下载
Music continues to grow globally, and artists are increasingly interconnected with fans as a result of the worldwide infrastructure and investment from record companies. Alongside this, record companies are building and developing local teams around the world who are on the ground, working with current and emerging artists from a growing variety of music scenes. This is driving music’s development whilst enabling fans to seize the expanding opportunities to embrace and celebrate their own local artists and culture. The core of a record company’s mission remains partnering with artists to help them achieve their greatest creative and commercial potential. Today, that partnership has expanded into more areas and more parts of the world as record companies increase their focus on innovation.
This has created new and diverse opportunities for artists to connect with their fans; from harnessing cutting edge technology – ranging from creating immersive music experiences to enhancing health and ftness activities – to reimagining opportunities to tell artist stories through films, TV and brand partnerships and much more. However, as the opportunities for music continue to expand, so too do the areas in which record companies must work to ensure that the value of the music artists are creating is recognised and returned. This challenge is becoming increasingly complex as a greater number of actors seek to beneft from music whilst playing no part in investing in and developing it.