【英文】元宇宙中的大科技公司报告：Meta、高通和微软如何构建元宇宙（60页）

The growing number of gamers  worldwide indicates consumers are  more comfortable with virtual  entertainment than ever. This is a major boon for the metaverse,  which will borrow heavily from games  to provide virtual entertainment, virtual  items, and close-knit online  communities. As a result, big tech players are  building and acquiring gaming  products to access the steadily  growing gaming market and develop  their metaverse strategies.Horizon Worlds is Meta’s VR-based virtual  world, where users can come together to play  games, build new landscapes, and even attend  VR comedy shows. Brands are building custom experiences in  Horizon Worlds to engage with consumers in  new fun and immersive ways. In June 2022, BMW-owned MINI developed its  MINIVerse, a Go-Kart style racing game.  

Similarly, instrument manufacturer Fender uses  Horizon Worlds to host its Stratoverse, a guitarshaped island where users can take on an air  guitar challenge or compete in guitar trivia.Meta is also developing hardware to change  the way people interact with AR/VR and, by  extension, the metaverse.  In March 2019, Meta published research on  how a head-mounted brain computer interface  (BCI) could enable people to interact with  computers through their thoughts. It then  acquired CTRL-Labs, a startup using a  wristband to translate muscular and electrical  signals from the brain into computer  instructions, for $1B in September 2019.  Meta has since discontinued its internal headmounted BCI research to focus solely on CTRLLabs’ wristband. In 2021, the tech giant showed  off how an AI-powered wristband can interpret  gestures and movements as commands in  AR/VR environments.