【英文】2023年全球音乐产业报告（29页）

Music continues to grow globally,  and artists are increasingly  interconnected with fans as a result  of the worldwide infrastructure and  investment from record companies.  Alongside this, record companies  are building and developing local  teams around the world who are on  the ground, working with current  and emerging artists from a growing  variety of music scenes. This is  driving music’s development whilst  enabling fans to seize the expanding  opportunities to embrace and  celebrate their own local artists and  culture. The core of a record company’s  mission remains partnering with  artists to help them achieve their  greatest creative and commercial  potential. Today, that partnership  has expanded into more areas and  more parts of the world as record  companies increase their focus on  innovation.

This has created new and diverse  opportunities for artists to connect  with their fans; from harnessing  cutting edge technology – ranging  from creating immersive music  experiences to enhancing health  and ftness activities – to reimagining  opportunities to tell artist stories  through films, TV and brand  partnerships and much more.  However, as the opportunities for  music continue to expand, so too do  the areas in which record companies  must work to ensure that the value  of the music artists are creating  is recognised and returned. This  challenge is becoming increasingly  complex as a greater number of  actors seek to beneft from music  whilst playing no part in investing in  and developing it.