【英文】adobe报告：2019年表情符号趋势Adobe Emoji Trend Report（26P）

英文研究报告 2019年08月23日 10:10 管理员

57% of males say they most often use emojis with their significant others/partners, compared to 52% of females. Males (24%) also say they use emojis more often with their coworkers compared to females (14%). However, 43% of females use emojis with their children, compared to only 28% of males.Three-fifths of emoji users also say they use emojis at work, most frequently with people at their level. When emojis are used at work, the majority of emoji users feel they positively impact likability and make positive news feel more sincere.The majority of emoji users are likely to customize their emojis and wish they had more emoji customization options to better reflect their personal identity. More than half of emoji users say they are more likely to open emails from brands that include emojis in the subject line.

Emojis’ best days are ahead – more than three-fifths of emoji users agree they will be better developed and more progressive in the next five years.Emojis have become a cultural phenomenon – shaping the way we express ideas and emotions across languages, friends and generations. Emoji users believe emojis make conversations more fun and make people more approachable and likeable. However, they overwhelmingly want more inclusive emojis that reflect themselves and look to the future as an opportunity for continued expansion and development. In celebration of the cultural phenomenon of emoji, Adobe is exploring the impact of this emerging digital language on our lives, relationships and communications ahead of World Emoji Day. In a study focused on emoji users, Adobe surveyed 1,000 U.S. general population (ages 16 – 73) who use emojis at least weekly to better understand their emoji preferences and usage, particularly when it comes to the development of emojis that they would like to see.