【英文】非洲移动互联网市场报告State of the mobile web（17P）

英文研究报告 2019年09月03日 07:41 管理员

Smartphone adoption in Africa brings new opportunities for mobile developers like Opera to grow their user base. According to Statcounter Global Stats6, Android is by far the most preferred operating system in the African region with 83% of the market share, followed by iOS at 10%. The usage of remaining platforms including Windows, Nokia and BlackBerry, is slowly dropping with a decline 11% on a yearly basis. The continuous adoption of smartphones has been increasingly important for Opera to provide unique applications for high-end smartphone users. This strategy is proven efective with high growth of our fagship mobile browser, Opera for Android. From the frst quarter of 2018 to the same period in 2019, Opera for Android increased its user base by 40% in Africa.

Also, a significant portion of the traffic to those services are made through the mobile browsers, illustrating the significance of mobile browsers in Africa. The 2018 State of the Mobile Web Africa stated that 35% of South Africans preferred to use their mobile browsers rather than standalone applications for accessing social media8. The main reasons to use a mobile browser for accessing social media platforms relate to protecting online privacy and avoiding online advertisement. The importance of the mobile browser is also shown in Nigeria where a 2018 study by Opera9 showed that nine out of ten smartphone internet users stated they use mobile browsers every day. Overall, 76% of Nigerians choose to access Facebook from their mobile browser while 74% of them prefer to search for news.

Across Africa, the mobile browser is a major source of trafc for accessing social media. In Q1- 2019, Opera Mini registered that 31% of browsing sessions are to social media platform domains, with Facebook, YouTube, and Instagram being the most popular ones. In South Africa, a recent survey10 showed that people are accessing video platforms such as YouTube more often than other platforms like Facebook. Moreover, the survey also reported that 50% of South African internet users read news articles everyday. Often they prefer to access social media platforms for news consumption rather than reading print media. In Nigeria, Facebook is still the most relevant social media platform. An Opera survey from 201811 revealed that eight out of ten people access Facebook on a daily basis. A detailed look into the Opera Mini user base in Nigeria in Q1-2019 showed that 55% of Nigerians prefer to access Facebook from the mobile browser. In the same period, Facebook also ranked as the most accessed platform from mobile browsers in Kenya and Ghana, with 40% of the Opera user base using the browser for this purpose. Opera mobile browsers are also a gateway for people in Africa to access video content. In March 2019, statistics from Opera show that Tanzanians are more likely to access YouTube from their mobile browser than people in countries like Nigeria or Kenya. In this period, 23% of the Opera Mini user base in Tanzania accessed the video platform, while in Nigeria and Kenya, only 17% of the user base accessed this platform.